The Heart Behind D’Lux Beauty

Behind this brand is a mum building a dream.

As a solo mum of one, D’Lux Beauty represents more than just a business — it represents independence, growth, and creating a better future. My goal is to build something meaningful that allows me to provide, inspire others, and show that with passion and determination, dreams can become reality.

I want D’Lux Beauty to be a place where people feel valued, confident, and excited to treat themselves.

Founded on 28 April 2026, D’Lux Beauty began with a simple goal: to create something of my own while building a better future for my family. I started with a fragrance and accessories brand that could grow alongside me and my customers.

The name D’Lux Beauty represents everything we stand for. “Deluxe” is about bringing a feeling of luxury and confidence into everyday life, while “Beauty” represents our passion for helping people feel their best through fragrance and accessories.

I test each scent myself and also gather feedback from friends and family before offering it to customers.

Our fragrances are made using premium 99.9% perfumer’s alcohol, allowing us to create beautiful spray perfumes rather than traditional roll-on oils. Every bottle is personally prepared, labelled, and checked by me — from testing formulas and labels to creating the final product that arrives at your door.

At D’Lux Beauty, we want buying fragrance to feel exciting and stress-free.

Your first eligible fragrance order includes a complimentary 5ml tester of the same scent. Try it before opening the 20ml bottle; if it isn’t right, you can exchange the unopened bottle under our Terms & Conditions.

We also believe in rewarding our loyal customers. Our loyalty program allows you to earn towards a free bottle after purchasing 10 fragrances, helping you enjoy your favourite scents even more.

Our Promise

We pride ourselves on being:

  • Affordable without compromising on quality

  • Honest and personal in everything we do

  • Customer-focused and supportive

  • Proudly local and connected to our Hawke’s Bay community

Every order is personally handled by me — from preparing your products to making sure your experience with D’Lux Beauty is something you want to come back to.

Looking Towards the Future

D’Lux Beauty is only the beginning.

My vision is to grow D’Lux Beauty into a trusted New Zealand fragrance and accessories brand, known for affordable products, honest service and a personal touch.

My dream is to help customers feel confident, enjoy affordable luxury and find fragrances they are excited to wear or give as gifts.

Thank you for supporting my small business and being part of the D’Lux Beauty journey.

With love,
Jess | Founder of D’Lux Beauty

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